If indeed this does happen, a Blu-ray Xbox 360, it will have to be sold at a loss, while the current DVD drive costs Microsoft around US$18-20 the manufacturing costs of Blu-Ray drives is in the region of US$95-100.
Even if Microsoft were to up their Blu-ray model price it would still have to [...]

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Microsoft has ruled out for the time being any external peripherals for Xbox 360, while Sony celebrates Blu-ray beating HD-DVD to the ground, Microsoft continues on with their quest for the downloadable content market which according to Chris Lewis, Microsoft’s european head honcho is the way to go.
“We never wanted to force consumers down any [...]

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It seems Microsoft will support the Blu-ray format now that HD-DVD is officially buried. Microsoft chief executive Steve Ballmer speaking at the Mix 08 conference said “We’ve already been working on, for example, in Windows, device driver support for Blu-ray drives and the like. I think the world moves on, Toshiba has moved on. [...]

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The Xbox 360 HD-DVD Emulator is available as a free download on Xbox Live Marketplace when you request a token at http://www.thisishddvd.com/emulator/. “This decision was made in light of Toshiba’s recent announcement that they are discontinuing their HD DVD business. The reasons for offering the emulator for free are two-fold. Microsoft is committed [...]

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