Microsoft has ruled out for the time being any external peripherals for Xbox 360, while Sony celebrates Blu-ray beating HD-DVD to the ground, Microsoft continues on with their quest for the downloadable content market which according to Chris Lewis, Microsoft’s european head honcho is the way to go.
“We never wanted to force consumers down any particular DVD playback route. We felt that HD-DVD was the right format for an accessory, but we always felt very strongly that we should never make that an integral part of Xbox 360 because we wanted to give people the choice.”
“My own view is very clear and I know it’s shared by other people in Microsoft is that the future’s digital downloads now. The broadband proliferation is amazing – people’s appetite to download movies through Video Marketplace is testament to that. The future is about people taking their digital content on an online rather than physical media.”
“We have no plans to do anything at all in terms of further or additional movie playback peripherals. My own sense – and a lot of the analysts would feel the same way – is that online is the future. And we’re very well placed to take advantage of that.”
Sunday, April 11, 2010
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